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Owning and operating a business is a challenge at the best of times. To ensure your business thrives, keep the following dot points in mind:
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Know where you want your business to be in 12 months, three years and 10 years and document this plan
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Make periodic assessments of each area of your business
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Constantly review and refine your business plan
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Develop a checklist with implementation plans to ensure smooth transition through each stage of your business’ growth
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Ensure your financial budgets and marketing plans reflect your implementation plans
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Periodically assess the risks faced by your business and develop an ongoing risk management strategy
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Ensure you comply with OHS practices and you have a safe workplace.
Having made your business thrive, how do you grow it further and make it profitable?
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Ensure that all staff are committed to your business objectives, services, products and culture
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Implement and monitor a Code of Customer Service and telephone protocol
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Undertake market research and be prepared to alter your product’s direction or focus to respond to the results
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Use sales people who understand and represent what you are marketing
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Train your staff to maximise every customer encounter
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Professionally manage customer complaints and use them as an opportunity to improve your business
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Listen to your customers, be accessible, know what they want and communicate with them.
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